Funnel Chart
Funnel charts represent data flowing through a process with sequential stages, where values typically decrease at each step. The chart's width narrows proportionally to the values, creating a funnel shape that visually emphasizes conversion rates and drop-offs between stages. They are particularly effective for visualizing customer journeys, sales processes, and conversion funnels.
Definition
Funnel charts represent data flowing through a process with sequential stages, where values typically decrease at each step. The chart's width narrows proportionally to the values, creating a funnel shape that visually emphasizes conversion rates and drop-offs between stages. They are particularly effective for visualizing customer journeys, sales processes, and conversion funnels.
Examples
E-commerce conversion funnel showing customer journey stages
Chart Visualization
This example includes an interactive chart visualization with 5 data points.
Chart type: funnel
Usage
Best Used For
- Visualizing conversion rates through sequential processes
- Identifying bottlenecks or drop-off points in a workflow
- Comparing efficiency across different funnels or time periods
- Tracking user journeys through websites or applications
- Analyzing sales pipelines and conversion metrics
Data Requirements
[Object]
Limitations
Important Considerations
- ⚠Limited to sequential processes with decreasing values
- ⚠Can be misleading if stages aren't truly sequential
- ⚠Difficult to compare multiple funnels side by side
- ⚠Not suitable for processes with increasing values at later stages
- ⚠Oversimplifies complex user journeys with multiple paths
Best Used For
- Visualizing conversion rates through sequential processes
- Identifying bottlenecks or drop-off points in a workflow
- Comparing efficiency across different funnels or time periods
- Tracking user journeys through websites or applications
- Analyzing sales pipelines and conversion metrics
