Marketing Tools & Calculators

Free tools to help you optimize your marketing performance, analyze campaigns, generate creative assets, and make data-driven decisions. Our comprehensive toolkit provides instant insights for better marketing outcomes.

Performance Calculators

Campaign Analyzers

Creative Generators

Content Optimization

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Popular Tools & Calculators

Our most popular tools to help you optimize your marketing performance.

Performance Analytics

Return on Ad Spend (ROAS) Calculator

Calculate and analyze your return on ad spend (ROAS) to optimize campaign performance. Get data-driven insights on advertising efficiency, revenue attribution, and budget allocation to maximize marketing ROI.

2 min

Beginner

Creative Testing

Creative Testing Budget Calculator

Plan your creative testing budget effectively with our comprehensive calculator. Get expert recommendations for test duration, sample size, and budget allocation to ensure statistically significant results.

3 min

Intermediate

Performance Analytics

Customer Lifetime Value (LTV) Calculator

Maximize your customer relationships with our comprehensive LTV calculator. Analyze customer value over time, identify growth opportunities, and develop data-driven strategies to improve retention and revenue per customer.

3 min

Intermediate

Marketing Calculators

Calculate key metrics, optimize your creative testing strategy, and make data-driven decisions.

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Performance Analytics

Return on Ad Spend (ROAS) Calculator

2 min

Beginner

Creative Testing

Creative Testing Budget Calculator

3 min

Intermediate

A/B Testing

A/B Test Significance Calculator

Make data-driven decisions with our A/B test significance calculator. Analyze test results with statistical rigor, determine confidence levels, and get actionable recommendations for test duration and sample size requirements.

3 min

Intermediate

Performance Analytics

Customer Lifetime Value (LTV) Calculator

3 min

Intermediate

Performance Analytics

Cost Per Mille (CPM) Calculator

Calculate Cost Per Mille (CPM) and analyze advertising campaign performance with precision. Get comprehensive insights on media buying efficiency, budget optimization, and campaign ROI analysis.

2 min

Beginner

Performance Analytics

Marketing Efficiency Ratio (MER) Calculator

Calculate Marketing Efficiency Ratio (MER) metrics to evaluate overall marketing performance, attributed efficiency, and new customer acquisition. Use our free MER calculator to apply multiple MER formulas (MER, aMER, nMER), analyze key efficiency metrics, and optimize your marketing ROI with data-driven insights.

2 min

Intermediate

Performance Analytics

Marketing Incrementality Calculator

Measure the true impact of your marketing campaigns by calculating incrementality. Understand which portion of your conversions would have happened organically versus those directly caused by your marketing efforts.

3 min

Intermediate

Marketing Analyzers

Evaluate creative quality, optimize campaigns, and get data-driven recommendations.

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Creative Optimization

Creative Quality Grader

Grade your ad creatives and get actionable recommendations for improvement. This creative quality grader tool evaluates key elements like visual design, messaging, CTAs, accessibility, and platform optimization to help you create high-performing ads across Facebook, Instagram, TikTok, and YouTube. Get detailed scores and personalized tips to optimize your creative strategy.

5 min

Intermediate

Marketing Quizzes

Test your knowledge and learn best practices for marketing optimization.

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Analytics & Measurement

Marketing Analytics & Measurement Mastery

Master advanced marketing analytics through real-world scenarios focused on incrementality testing, multi-touch attribution, and cross-channel optimization. Learn to design robust measurement frameworks, analyze complex datasets, and drive actionable insights.

25 min

Advanced

Platform Optimization

Media Buyer Skills Assessment

Test your media buying knowledge with practical questions based on Meta Blueprint, TikTok Ads Manager, and YouTube Ads certifications. Get personalized recommendations to improve your campaign performance.

20 min

Intermediate

Strategy & Analytics

Marketing Funnel Knowledge Check

Master advanced funnel strategy, technical implementation, measurement, and cross-platform optimization. Learn to design, implement, and optimize marketing funnels across platforms while understanding key technical considerations and behavioral analytics.

30 min

Advanced