Animation
Animation in digital advertising refers to the art and technical process of creating motion and visual change through sequenced frames or programmatic state transitions. It encompasses techniques ranging from frame-by-frame animation to CSS/JavaScript transitions, 3D rendering, and complex motion graphics. Animation is strategically used to direct attention, demonstrate product features, convey brand personality, and increase engagement through dynamic visual storytelling.
Definition
Animation in digital advertising refers to the art and technical process of creating motion and visual change through sequenced frames or programmatic state transitions. It encompasses techniques ranging from frame-by-frame animation to CSS/JavaScript transitions, 3D rendering, and complex motion graphics. Animation is strategically used to direct attention, demonstrate product features, convey brand personality, and increase engagement through dynamic visual storytelling.
Examples
Frame-by-frame character animations in brand storytelling
CSS/JavaScript transitions for interactive ad elements
3D product animations showing features and benefits
Animated data visualizations in explainer ads
Micro-animations providing user feedback in rich media ads
