Brand Guidelines
Brand guidelines are a detailed set of standards that govern how brand elements should be represented across all creative content and communications. These guidelines encompass visual identity (logo usage, color palette, typography, imagery style), voice and tone, messaging frameworks, and creative execution rules to ensure consistent and cohesive brand expression across all touchpoints.
Definition
Brand guidelines are a detailed set of standards that govern how brand elements should be represented across all creative content and communications. These guidelines encompass visual identity (logo usage, color palette, typography, imagery style), voice and tone, messaging frameworks, and creative execution rules to ensure consistent and cohesive brand expression across all touchpoints.
Examples
Detailed color specifications with primary and secondary palettes
Typography hierarchy and usage rules for different contexts
Logo clearspace, minimum size, and placement requirements
Brand voice characteristics and tone variations by channel
