Creative Terms
Data-Driven Creative
Data-driven creative uses audience insights, performance metrics, and predictive analytics to develop and refine ad creative. By leveraging data, brands can create more effective and targeted content that is likely to resonate with specific audiences.
Definition
Data-driven creative uses audience insights, performance metrics, and predictive analytics to develop and refine ad creative. By leveraging data, brands can create more effective and targeted content that is likely to resonate with specific audiences.
Examples
Using demographic data to inform image selection
Adjusting ad copy based on past performance metrics
