Design Principles
Design principles are the foundational rules and concepts that guide the creation of visually effective advertising. These include balance, contrast, emphasis, movement, pattern, rhythm, and unity. When properly applied, these principles help create ads that are both aesthetically pleasing and functionally effective at conveying messages and driving desired actions.
Definition
Design principles are the foundational rules and concepts that guide the creation of visually effective advertising. These include balance, contrast, emphasis, movement, pattern, rhythm, and unity. When properly applied, these principles help create ads that are both aesthetically pleasing and functionally effective at conveying messages and driving desired actions.
Examples
Using the rule of thirds to create balanced ad compositions
Implementing contrast through color and scale to direct attention
Creating visual flow through directional cues and spacing
