End Cards
End cards are interactive overlay elements that appear at the conclusion of video content or advertisements. They transform passive video viewing into active engagement by presenting viewers with clickable elements like product galleries, related content recommendations, or direct response calls-to-actions. End cards can also refer to non-interactive closing sequences that leverage the heightened engagement at content completion to drive specific viewer actions.
Definition
End cards are interactive overlay elements that appear at the conclusion of video content or advertisements. They transform passive video viewing into active engagement by presenting viewers with clickable elements like product galleries, related content recommendations, or direct response calls-to-actions. End cards can also refer to non-interactive closing sequences that leverage the heightened engagement at content completion to drive specific viewer actions.
Examples
Shoppable product carousels with direct purchase links
Multi-option content recommendation boards
Newsletter signup forms with value proposition
App install buttons with social proof elements
Best Practices
- ✓Keep calls-to-actions clear and prominent
- ✓Limit interactive elements to prevent choice paralysis
- ✓Ensure mobile-friendly touch targets
- ✓Maintain brand consistency with the main video
