In-Feed Ads
In-feed ads are advertisements strategically placed within the natural content flow of social media feeds, news streams, or content platforms. These ads maintain the native format, style, and function of the surrounding organic content while clearly indicating their promotional nature. This format prioritizes user experience by preserving natural discovery patterns while delivering commercial messages.
Definition
In-feed ads are advertisements strategically placed within the natural content flow of social media feeds, news streams, or content platforms. These ads maintain the native format, style, and function of the surrounding organic content while clearly indicating their promotional nature. This format prioritizes user experience by preserving natural discovery patterns while delivering commercial messages.
Examples
Sponsored Instagram posts that match organic post formatting
LinkedIn promoted content appearing between professional updates
TikTok in-feed video ads that mirror creator content style
Twitter promoted tweets maintaining platform conversation format
Pinterest promoted pins blending with organic discovery
