In-Stream Ads
In-stream ads are video advertisements integrated into streaming video content at natural break points. They include pre-roll (before content), mid-roll (during content), and post-roll (after content) placements. These ads leverage the viewer's active engagement with video content to deliver high-impact messaging, with placement timing and frequency carefully balanced against user experience.
Definition
In-stream ads are video advertisements integrated into streaming video content at natural break points. They include pre-roll (before content), mid-roll (during content), and post-roll (after content) placements. These ads leverage the viewer's active engagement with video content to deliver high-impact messaging, with placement timing and frequency carefully balanced against user experience.
Examples
Pre-roll ads that play before news clips or entertainment content
Mid-roll ad pods during longer-form content like TV episodes
Post-roll ads after short-form video content
Interactive in-stream formats with companion display units
