Mid-Roll Ads
Mid-roll ads are video advertisements inserted during natural breaks in streaming content, typically during scene changes or narrative pauses. These placements leverage peak viewer engagement as audiences are already invested in the content. Mid-roll ads can appear as single units or in pods of multiple ads, with placement timing carefully optimized to minimize disruption while maximizing attention and completion rates.
Definition
Mid-roll ads are video advertisements inserted during natural breaks in streaming content, typically during scene changes or narrative pauses. These placements leverage peak viewer engagement as audiences are already invested in the content. Mid-roll ads can appear as single units or in pods of multiple ads, with placement timing carefully optimized to minimize disruption while maximizing attention and completion rates.
Examples
Ad pods during scene transitions in streaming TV episodes
Single mid-roll placements at natural story breaks in long-form YouTube content
Interactive mid-roll formats with companion display units
Dynamic ad insertion based on content context and viewer behavior
