Post-Roll Ads
Post-roll ads are video advertisements that appear after the main content concludes, designed to capitalize on viewer completion and engagement. These placements are particularly effective for direct response and call-to-action messaging, as viewers who complete content are typically more invested and likely to engage. Post-roll ads often feature interactive elements and clear conversion paths to maximize action rates.
Definition
Post-roll ads are video advertisements that appear after the main content concludes, designed to capitalize on viewer completion and engagement. These placements are particularly effective for direct response and call-to-action messaging, as viewers who complete content are typically more invested and likely to engage. Post-roll ads often feature interactive elements and clear conversion paths to maximize action rates.
Examples
Interactive end cards with clickable product galleries
Direct response video ads with strong calls-to-actions
Multi-option choice boards letting viewers select their next content
Companion banner integration with post-roll video messaging
