Pre-Roll Ads
Pre-roll ads are video advertisements that play before the viewer's selected video content begins. These ads typically range from 15-30 seconds and may or may not be skippable depending on the platform and ad format. They are commonly used on platforms like YouTube, streaming services, and other video content sites.
Definition
Pre-roll ads are video advertisements that play before the viewer's selected video content begins. These ads typically range from 15-30 seconds and may or may not be skippable depending on the platform and ad format. They are commonly used on platforms like YouTube, streaming services, and other video content sites.
Examples
YouTube TrueView in-stream ads that viewers can skip after 5 seconds
Non-skippable 15-second pre-roll ads on premium streaming content
Interactive pre-roll ads with clickable product cards or end cards
Sequential pre-roll campaigns that tell a story across multiple ad exposures
