Rich Media
Rich media ads are sophisticated display advertising units that incorporate advanced features like video, animation, games, or expandable panels. These ads offer higher engagement through interactive elements while collecting detailed interaction metrics beyond simple clicks. Rich media formats can respond to user behavior, expand beyond initial dimensions, and create immersive brand experiences within standard ad placements.
Definition
Rich media ads are sophisticated display advertising units that incorporate advanced features like video, animation, games, or expandable panels. These ads offer higher engagement through interactive elements while collecting detailed interaction metrics beyond simple clicks. Rich media formats can respond to user behavior, expand beyond initial dimensions, and create immersive brand experiences within standard ad placements.
Examples
Expandable banners with video content
Interactive product configurators
Mini-game experiences within ad units
360-degree product viewers with hotspots
Best Practices
- ✓Design for both expanded and collapsed states
- ✓Optimize file weights for quick loading
- ✓Include clear user controls for interactive features
- ✓Ensure graceful fallback for unsupported environments
