Scroll-Stopping
Scroll-stopping refers to strategic creative approaches that effectively interrupt users' automatic scrolling behavior on social and content platforms. It combines psychological principles with creative execution to create immediate visual impact that compels users to pause and engage with content. This technique is crucial for capturing attention in increasingly crowded social feeds.
Definition
Scroll-stopping refers to strategic creative approaches that effectively interrupt users' automatic scrolling behavior on social and content platforms. It combines psychological principles with creative execution to create immediate visual impact that compels users to pause and engage with content. This technique is crucial for capturing attention in increasingly crowded social feeds.
Examples
High-contrast imagery that stands out from typical feed content
Dynamic motion design that activates peripheral vision
Unexpected framing or compositions that break feed patterns
Strategic use of white space to create visual breaks
Disruptive color combinations that command attention
Face-forward human imagery that creates eye contact
