Short-Form Video
Short-form video is concise, attention-grabbing video content typically ranging from 15-60 seconds, designed for mobile-first consumption on social platforms. This format emphasizes quick storytelling, viral potential, and high engagement through features like music integration, effects, and interactive elements.
Definition
Short-form video is concise, attention-grabbing video content typically ranging from 15-60 seconds, designed for mobile-first consumption on social platforms. This format emphasizes quick storytelling, viral potential, and high engagement through features like music integration, effects, and interactive elements.
Examples
TikTok product demonstrations under 30 seconds with trending music
Instagram Reels using native creative tools and filters
YouTube Shorts optimized for mobile-first consumption
Platform-specific content using trending effects and transitions
Best Practices
- ✓Hook viewers in first 3 seconds with movement or intrigue
- ✓Frame content for vertical 9:16 aspect ratio
- ✓Leverage trending audio and music for discoverability
- ✓Place clear CTAs in final 3-5 seconds
- ✓Design for sound-on and sound-off viewing with captions
