Social Proof Ads
Social proof ads leverage authentic customer testimonials, verified reviews, ratings, usage statistics and user-generated content to build credibility and trust with potential customers. This format demonstrates real-world validation of products or services through the documented experiences of others, tapping into the psychological principle that people look to others' actions to guide their own decisions.
Definition
Social proof ads leverage authentic customer testimonials, verified reviews, ratings, usage statistics and user-generated content to build credibility and trust with potential customers. This format demonstrates real-world validation of products or services through the documented experiences of others, tapping into the psychological principle that people look to others' actions to guide their own decisions.
Examples
Customer review carousels with verified purchase badges
Real-time social metrics showing active users or recent purchases
Before-and-after transformation testimonial videos
Influencer testimonials with engagement metrics
User-generated content highlighting authentic product experiences
