Testimonial
A testimonial is a documented statement from a verified customer describing their specific experience, results, and satisfaction with a product, service, or brand. Effective testimonials combine concrete details, measurable outcomes, and authentic emotional elements to build trust and credibility. They can take various forms including written statements, video interviews, or social media posts, and may be either organic (UGC) or facilitated through customer outreach.
Definition
A testimonial is a documented statement from a verified customer describing their specific experience, results, and satisfaction with a product, service, or brand. Effective testimonials combine concrete details, measurable outcomes, and authentic emotional elements to build trust and credibility. They can take various forms including written statements, video interviews, or social media posts, and may be either organic (UGC) or facilitated through customer outreach.
Examples
Video interviews featuring specific customer success metrics
Written case studies with detailed before/after results
Social proof compilations showing consistent customer outcomes
User-generated reviews highlighting unique product benefits
Industry expert testimonials with verified credentials
Supplemental Resources
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