Vertical Video Ads
Vertical Video Ads are full-screen, mobile-optimized video advertisements designed in 9:16 aspect ratio for platforms like TikTok, Instagram Stories, and Snapchat. This format maximizes screen real estate on mobile devices and delivers an immersive viewing experience that feels native to modern social platforms.
Definition
Vertical Video Ads are full-screen, mobile-optimized video advertisements designed in 9:16 aspect ratio for platforms like TikTok, Instagram Stories, and Snapchat. This format maximizes screen real estate on mobile devices and delivers an immersive viewing experience that feels native to modern social platforms.
Examples
Instagram Stories ads with interactive stickers and swipe-up
TikTok In-Feed ads using native creative effects
Snapchat Commercials with immersive full-screen design
Interactive Stories ads with polls and product tags
Best Practices
- ✓Design for edge-to-edge screen coverage with safe zones for UI elements
- ✓Place key messages in middle 60% of screen height
- ✓Leverage platform-specific creative tools like stickers and filters
- ✓Add interactive elements like polls and swipe-up CTAs
- ✓Include captions and visual text for sound-off viewing
