Video Advertising
Video advertising encompasses all forms of promotional video content distributed across digital channels, from short-form social media clips to long-form connected TV commercials. It leverages sight, sound, and motion to create immersive brand experiences, drive engagement, and achieve marketing objectives through various platforms, formats, and targeting capabilities.
Definition
Video advertising encompasses all forms of promotional video content distributed across digital channels, from short-form social media clips to long-form connected TV commercials. It leverages sight, sound, and motion to create immersive brand experiences, drive engagement, and achieve marketing objectives through various platforms, formats, and targeting capabilities.
Examples
YouTube TrueView campaigns for product launches
Connected TV ads during premium streaming content
Social video ads optimized for mobile feeds
Interactive shoppable video experiences
Best Practices
- ✓Design for sound-off viewing with captions
- ✓Optimize creative length for each platform
- ✓Create platform-specific aspect ratios
- ✓Front-load key messages in first seconds
- ✓Include clear calls-to-action
