Audience Segmentation
Audience segmentation is the strategic process of dividing a broad audience into smaller, more defined groups based on shared characteristics, behaviors, needs, or values. This enables marketers to create more personalized and relevant marketing strategies for each segment, improving campaign effectiveness and ROI.
Definition
Audience segmentation is the strategic process of dividing a broad audience into smaller, more defined groups based on shared characteristics, behaviors, needs, or values. This enables marketers to create more personalized and relevant marketing strategies for each segment, improving campaign effectiveness and ROI.
Examples
Creating high-value customer segments for premium offerings
Segmenting users based on engagement frequency
Lifestyle-based segments for targeted content
Purchase behavior segments for personalized recommendations
