Influencer Marketing
An influencer is a person who has built a following and reputation in specific niches or topics, wielding the ability to affect the purchasing decisions of their audience through their authority, knowledge, position, or relationship with their followers. Influencers typically create content across social media platforms and collaborate with brands for promotional purposes.
Definition
An influencer is a person who has built a following and reputation in specific niches or topics, wielding the ability to affect the purchasing decisions of their audience through their authority, knowledge, position, or relationship with their followers. Influencers typically create content across social media platforms and collaborate with brands for promotional purposes.
Examples
Beauty vloggers reviewing cosmetic products
Fitness experts sharing workout tips
Tech reviewers demonstrating new gadgets
