General Terms
Key Performance Indicator (KPI)
Key Performance Indicators are quantifiable measurements used to evaluate the success of an organization, employee, or campaign in meeting objectives for performance. In digital advertising, KPIs are specific metrics chosen to reflect campaign goals and business outcomes.
Definition
Key Performance Indicators are quantifiable measurements used to evaluate the success of an organization, employee, or campaign in meeting objectives for performance. In digital advertising, KPIs are specific metrics chosen to reflect campaign goals and business outcomes.
Examples
Return on Ad Spend (ROAS) as a KPI for e-commerce campaigns
Cost Per Lead (CPL) as a KPI for B2B marketing
Brand awareness lift as a KPI for brand campaigns
