General Terms

Over-the-Top (OTT)

Over-the-Top refers to streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable, broadcast, and satellite television platforms. OTT enables viewers to access content on-demand across various internet-connected devices.

Definition

Over-the-Top refers to streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable, broadcast, and satellite television platforms. OTT enables viewers to access content on-demand across various internet-connected devices.

Examples

Streaming services like Netflix, Hulu, and Disney+

Video-on-demand platforms

Internet-based live TV services

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Connected TV

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Video Advertising

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component