General Terms

Product Catalog

A product catalog is a platform-specific implementation of product data that powers shopping experiences and dynamic advertising. It processes and stores product feed information in a format optimized for that platform's commerce and advertising features.

Definition

A product catalog is a platform-specific implementation of product data that powers shopping experiences and dynamic advertising. It processes and stores product feed information in a format optimized for that platform's commerce and advertising features.

Examples

Meta Catalog for Facebook and Instagram shopping

Google Merchant Center catalog

Pinterest Product Catalog

Related Terms

Product Feed

Related term

similar

Dynamic Ads

Related term

component

E-commerce

Related term

child