Programmatic Advertising
Programmatic advertising is the automated process of buying and selling digital advertising inventory through software platforms and real-time bidding systems. It uses data-driven decisioning to purchase ad impressions across websites, apps, and connected TV, optimizing for audience targeting, context, and performance in real-time.
Definition
Programmatic advertising is the automated process of buying and selling digital advertising inventory through software platforms and real-time bidding systems. It uses data-driven decisioning to purchase ad impressions across websites, apps, and connected TV, optimizing for audience targeting, context, and performance in real-time.
Examples
Real-time bidding on display ad inventory
Automated CTV ad buying through DSPs
Dynamic creative optimization in programmatic
Cross-device programmatic campaigns
