General Terms
Retention Marketing
Retention marketing encompasses strategies and tactics designed to maintain and strengthen relationships with existing customers, increase their lifetime value, and encourage repeat purchases. It focuses on building long-term customer loyalty rather than acquiring new customers.
Definition
Retention marketing encompasses strategies and tactics designed to maintain and strengthen relationships with existing customers, increase their lifetime value, and encourage repeat purchases. It focuses on building long-term customer loyalty rather than acquiring new customers.
Examples
Loyalty programs rewarding repeat purchases
Personalized email campaigns based on purchase history
Customer feedback programs and satisfaction surveys
