Search Engine Marketing
Search Engine Marketing (SEM) is a digital marketing strategy that involves purchasing ads on search engines to drive targeted traffic to websites. It encompasses paid search advertising where advertisers bid on keywords and create text-based ads that appear in search results. SEM allows for precise targeting, immediate visibility, and measurable results through metrics like click-through rates, conversion rates, and return on ad spend.
Definition
Search Engine Marketing (SEM) is a digital marketing strategy that involves purchasing ads on search engines to drive targeted traffic to websites. It encompasses paid search advertising where advertisers bid on keywords and create text-based ads that appear in search results. SEM allows for precise targeting, immediate visibility, and measurable results through metrics like click-through rates, conversion rates, and return on ad spend.
Examples
Google Ads search campaigns targeting purchase-intent keywords
Bing Ads remarketing to previous website visitors
Local service ads for specific geographic regions
Product listing ads for e-commerce searches
Best Practices
- ✓Conduct thorough keyword research
- ✓Write compelling, relevant ad copy
- ✓Optimize landing pages for conversion
- ✓Monitor and adjust bids regularly
- ✓Track and analyze performance metrics
