General Terms
Social Commerce
Social commerce is the intersection of social media and e-commerce, where the entire shopping experience - from product discovery to checkout - occurs within social platforms. It leverages social networks' engagement features and user behaviors to create seamless shopping experiences.
Definition
Social commerce is the intersection of social media and e-commerce, where the entire shopping experience - from product discovery to checkout - occurs within social platforms. It leverages social networks' engagement features and user behaviors to create seamless shopping experiences.
Examples
Instagram Shop product tags in posts
TikTok Shopping features
Pinterest buyable pins
Live shopping streams on social platforms