Cost Per Completed View (CPCV)
Cost Per Completed View measures the average cost when a user watches a video ad to 100% completion. This metric is particularly relevant for brand campaigns and storytelling content where full message delivery is crucial for campaign effectiveness. CPCV helps evaluate the cost efficiency of achieving complete message exposure.
Definition
Cost Per Completed View measures the average cost when a user watches a video ad to 100% completion. This metric is particularly relevant for brand campaigns and storytelling content where full message delivery is crucial for campaign effectiveness. CPCV helps evaluate the cost efficiency of achieving complete message exposure.
Examples
$1000 spent for 2000 complete views equals $0.50 CPCV
15-second ads typically achieve lower CPCV than 30-second ads
Premium placements may justify higher CPCV for guaranteed completions
Calculation
How to Calculate
Divide total video ad spend by number of complete (100%) video views. Excludes partial views from cost calculation.
Formula
CPCV = Total Video Ad Spend / Total Completed ViewsUnit of Measurement
$
Operation Type
divide
Formula Variables
Comparison
Related Metrics
Click-Through Rate (CTR)
Click-Through Rate (CTR) measures the ratio of clicks to impressions for a digital advertisement, email, or other clickable content. It's a fundamental metric for evaluating creative relevance, audience targeting quality, and overall ad effectiveness in driving user engagement. CTR varies significantly by format, placement, and channel, making context crucial for performance evaluation.
Cost Per Action (CPA)
Cost Per Action (CPA) measures the average cost required to generate a specific user action or micro-conversion, such as form submissions, email signups, content downloads, or other engagement events. Unlike Cost Per Acquisition which focuses on customer acquisition, CPA tracks the cost efficiency of driving specific engagement milestones that may occur earlier in the customer journey.
Conversion Rate
Conversion rate measures the percentage of users who complete a defined conversion action relative to the total number who had the opportunity to convert. This metric evaluates the effectiveness of marketing efforts, user experience, and overall funnel efficiency in driving desired outcomes. Conversion actions can range from purchases and form submissions to content downloads and subscription signups.
Cost Per Mille (CPM)
Cost Per Mille (CPM) represents the cost an advertiser pays to deliver 1,000 ad impressions to their target audience. This metric is fundamental for media planning and buying, enabling comparison of advertising costs across different platforms, formats, and audience segments. CPM pricing reflects placement quality, audience targeting precision, and market demand.
Cost Per Click (CPC)
Cost Per Click (CPC) represents the average cost an advertiser pays for each click on their advertisement. In auction-based platforms, actual CPC is determined through a combination of bid amount, quality score, and competition. This metric is fundamental for measuring traffic acquisition efficiency and comparing costs across channels and campaigns.
Pay-Per-Click (PPC)
Pay-Per-Click is an advertising model and auction system where advertisers bid for ad placement and pay only when users click their ads. The actual cost per click is determined through a complex auction that considers bid amounts, quality scores, expected click-through rates, and landing page experience. This model aligns advertising costs with user engagement rather than just exposure.
Engagement Rate
Engagement rate measures the level of audience interaction with content by calculating the ratio of measurable actions to total content exposure. Actions typically include clicks, likes, comments, shares, saves, reactions, and other platform-specific interactions. This metric helps evaluate content resonance, creative effectiveness, and audience relevance while accounting for reach or impression volume.
Video Completion Rate (VCR)
Video Completion Rate measures the percentage of video ad impressions that are watched to 100% completion. This metric helps evaluate creative engagement, message delivery effectiveness, and audience targeting accuracy while accounting for video length and placement quality. VCR is particularly important for brand messaging where full creative viewing is crucial.
Cost Per View (CPV)
Cost Per View measures the average cost of a qualified video view, with platform-specific definitions of what constitutes a billable view. Common view criteria include watching 2-30 seconds, 50% of video in view for 2 continuous seconds, or user-initiated plays. This metric helps evaluate video ad spending efficiency and compare performance across platforms, formats, and campaigns.
View Through Rate (VTR)
View Through Rate measures the percentage of users who see an ad and later convert within a defined attribution window without clicking the ad. This metric helps assess brand awareness impact, consideration influence, and overall advertising effectiveness beyond direct response, particularly for upper-funnel campaigns.
Impressions
Impressions measure the total number of times an advertisement is shown to users, regardless of whether they interact with it. Each time an ad appears on a screen counts as one impression, though viewability standards may require minimum exposure duration or percentage in view to count as a valid impression.
Churn Rate (CR)
Churn rate measures the proportion of customers who discontinue their relationship with a company during a specific timeframe. For subscription businesses, this means cancellations or non-renewals. For non-subscription businesses, churn is often defined as no purchase activity within a set period. It's a critical metric for evaluating customer retention and business health.
