Platform-SpecificGoogle
Google Performance Max
Performance Max is a goal-based campaign type that allows advertisers to access all of Google's advertising channels through a single campaign. It uses machine learning to optimize performance across Search, Display, YouTube, Gmail, and Maps.
Definition
Performance Max is a goal-based campaign type that allows advertisers to access all of Google's advertising channels through a single campaign. It uses machine learning to optimize performance across Search, Display, YouTube, Gmail, and Maps.
Examples
Retail campaigns optimizing across Shopping and Search
Lead generation campaigns using automated bidding
Brand awareness campaigns utilizing all Google properties
