In-Feed Ads
In-Feed ads are native advertising formats that seamlessly integrate into users' content feeds on social media platforms, news sites, and other feed-based interfaces. These ads carefully match the visual style, behavior, and user experience of the surrounding organic content while maintaining clear disclosure as sponsored content. They leverage the natural engagement patterns of feed-based browsing to deliver relevant advertising messages without disrupting the user experience.
Definition
In-Feed ads are native advertising formats that seamlessly integrate into users' content feeds on social media platforms, news sites, and other feed-based interfaces. These ads carefully match the visual style, behavior, and user experience of the surrounding organic content while maintaining clear disclosure as sponsored content. They leverage the natural engagement patterns of feed-based browsing to deliver relevant advertising messages without disrupting the user experience.
Examples
Instagram sponsored posts that blend with organic content while driving product discovery
LinkedIn sponsored content promoting thought leadership within professional feeds
TikTok in-feed ads using native creation tools and trends
Native product recommendations within publisher content feeds
Best Practices
- ✓Match the platform's native content style and tone
- ✓Use engaging visuals that stop the scroll
- ✓Keep copy concise and value-focused
- ✓Include clear calls-to-action that fit the feed context
