Promoted Posts
Promoted posts are organic social media content that receives additional paid distribution to reach specific target audiences. This hybrid format combines the authenticity of organic content with the reach and targeting capabilities of paid advertising, allowing brands to amplify their best-performing content or strategically boost specific messages to relevant audiences.
Definition
Promoted posts are organic social media content that receives additional paid distribution to reach specific target audiences. This hybrid format combines the authenticity of organic content with the reach and targeting capabilities of paid advertising, allowing brands to amplify their best-performing content or strategically boost specific messages to relevant audiences.
Examples
Boosted Facebook posts targeting engaged audience segments
Promoted tweets for time-sensitive announcements with geographic targeting
Sponsored LinkedIn articles reaching specific professional audiences
Instagram post promotions targeting custom audiences
Best Practices
- ✓Promote content with proven organic engagement
- ✓Optimize post timing and targeting
- ✓Test different content types and formats
- ✓Maintain authentic voice and messaging
