Platform-SpecificGoogle Ads

Responsive Display Ads

Responsive Display Ads are an ad format that automatically adjusts size, appearance, and format to fit available ad spaces. They combine advertiser-provided assets (images, headlines, descriptions, logos) to create ads that can appear in any display ad slot.

Definition

Responsive Display Ads are an ad format that automatically adjusts size, appearance, and format to fit available ad spaces. They combine advertiser-provided assets (images, headlines, descriptions, logos) to create ads that can appear in any display ad slot.

Examples

Native ads that match website content layouts

Image ads that resize for different placements

Dynamic ads showing different combinations of assets

Related Terms

Display Advertising

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child

Dynamic Ads

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similar

Ad Variations

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component