Story Ads
Story ads are full-screen vertical advertisements displayed within story features on platforms like Instagram, Facebook, and Snapchat. These ads are visually immersive and often include motion, music, and interactive elements like swipe-up CTAs to increase engagement. They leverage the ephemeral, mobile-first nature of stories to create urgency and capture attention in a native format.
Definition
Story ads are full-screen vertical advertisements displayed within story features on platforms like Instagram, Facebook, and Snapchat. These ads are visually immersive and often include motion, music, and interactive elements like swipe-up CTAs to increase engagement. They leverage the ephemeral, mobile-first nature of stories to create urgency and capture attention in a native format.
Examples
15-second video ads on Instagram Stories
Interactive swipe-up ads on Snapchat
Collection ads in Facebook Stories
Poll and quiz stickers in story ads
Best Practices
- ✓Keep content concise and visually striking
- ✓Design for sound-on and sound-off viewing
- ✓Use interactive elements strategically
- ✓Maintain vertical 9:16 aspect ratio
