Platform-SpecificYouTube
YouTube TrueView Ads
TrueView ads are YouTube's primary video advertising format that allows viewers to skip ads after 5 seconds. Advertisers only pay when viewers watch 30 seconds (or the full duration if shorter) or engage with the ad.
Definition
TrueView ads are YouTube's primary video advertising format that allows viewers to skip ads after 5 seconds. Advertisers only pay when viewers watch 30 seconds (or the full duration if shorter) or engage with the ad.
Examples
In-stream ads playing before YouTube videos
Discovery ads appearing in search results and recommendations
Reach campaigns using 6-second bumper ads
