Buyer Persona Template for Paid Media
Create data-driven buyer personas to optimize your paid media targeting, improve ROAS, and scale your digital advertising campaigns across Meta, Google, and TikTok Ads.
45-60 minutes
Estimated Time
intermediate
Difficulty
Available Formats
Pro Tips
- Platform Analytics: Leverage Meta Audience Insights for detailed demographic analysis
- Audience Segmentation: Use Google Analytics 4 audience segments for intent targeting
- Optimization: Create value-based lookalike audiences using customer lifetime value data for improved ROAS
- Documentation: Maintain a cross-platform audience taxonomy for consistent targeting across channels
- Maintenance: Update personas quarterly based on campaign performance data
- Analysis: Cross-reference conversion data with audience characteristics
- First-Party Data: Leverage CRM data to create custom audience seeds for lookalike expansion
Example Uses
B2B SaaS Decision-Maker Persona
Enterprise targeting strategy combining LinkedIn job titles, Meta custom audiences, and Google in-market segments for B2B software buyers
E-commerce High-Value Customer Persona
Multi-platform strategy targeting premium shoppers using value-based lookalikes, shopping behavior segments, and TikTok Shop engagement
Before You Start
- Access to advertising platform analytics (Meta Ads, Google Ads, TikTok Ads)
- Understanding of target market segments and business objectives
- Defined campaign KPIs and conversion goals
- Historical campaign performance data (recommended)
- Customer feedback and sales data (if available)