Banner Ads
Banner ads are standardized display advertising units that appear in designated spaces on websites and apps. They follow IAB-specified dimensions and can include static images, animated GIFs, or HTML5 animations. While traditional in format, modern banner ads incorporate responsive design, dynamic creative optimization, and sophisticated targeting to maintain effectiveness in an evolving digital landscape.
Definition
Banner ads are standardized display advertising units that appear in designated spaces on websites and apps. They follow IAB-specified dimensions and can include static images, animated GIFs, or HTML5 animations. While traditional in format, modern banner ads incorporate responsive design, dynamic creative optimization, and sophisticated targeting to maintain effectiveness in an evolving digital landscape.
Examples
Leaderboard (728x90) ads at the top of web pages
Medium Rectangle (300x250) ads embedded in content
Skyscraper (160x600) ads in site sidebars
Responsive banner ads that adapt to different screen sizes
