Creative Terms

Conversational Marketing

Conversational Marketing is a personalized approach to digital marketing that uses real-time conversations to engage customers, answer questions, and move buyers through the sales funnel. It leverages AI chatbots, messaging platforms, and live chat to create interactive, one-to-one experiences that feel more natural and responsive than traditional marketing methods.

Definition

Conversational Marketing is a personalized approach to digital marketing that uses real-time conversations to engage customers, answer questions, and move buyers through the sales funnel. It leverages AI chatbots, messaging platforms, and live chat to create interactive, one-to-one experiences that feel more natural and responsive than traditional marketing methods.

Examples

AI chatbots qualifying leads with branching conversation flows

WhatsApp business campaigns with automated response handling

Interactive product finders using guided chat dialogs

Hybrid bot/human customer service workflows

Related Terms

Message Ads

Related term

component

Marketing Automation

Related term

child

Lead Generation

Related term

component