Conversational Marketing
Conversational Marketing is a personalized approach to digital marketing that uses real-time conversations to engage customers, answer questions, and move buyers through the sales funnel. It leverages AI chatbots, messaging platforms, and live chat to create interactive, one-to-one experiences that feel more natural and responsive than traditional marketing methods.
Definition
Conversational Marketing is a personalized approach to digital marketing that uses real-time conversations to engage customers, answer questions, and move buyers through the sales funnel. It leverages AI chatbots, messaging platforms, and live chat to create interactive, one-to-one experiences that feel more natural and responsive than traditional marketing methods.
Examples
AI chatbots qualifying leads with branching conversation flows
WhatsApp business campaigns with automated response handling
Interactive product finders using guided chat dialogs
Hybrid bot/human customer service workflows