Marketing Automation
Marketing Automation refers to software platforms and technologies designed to automate repetitive marketing tasks and deliver personalized, timely communications across multiple channels. It enables businesses to nurture prospects and customers with highly personalized content that converts prospects to customers and turns customers into loyal advocates.
Definition
Marketing Automation refers to software platforms and technologies designed to automate repetitive marketing tasks and deliver personalized, timely communications across multiple channels. It enables businesses to nurture prospects and customers with highly personalized content that converts prospects to customers and turns customers into loyal advocates.
Examples
Welcome series for new subscribers
Abandoned cart recovery workflows
Post-purchase follow-up sequences
Re-engagement campaigns for inactive customers
