Customer Relationship Management (CRM)
Customer Relationship Management encompasses the strategies, technologies, and practices organizations use to manage customer relationships and automate marketing interactions throughout the customer lifecycle. Modern CRM platforms combine customer data management, marketing automation, and engagement tools to deliver personalized experiences, drive customer retention, and maximize lifetime value through data-driven marketing campaigns and automated workflows.
Definition
Customer Relationship Management encompasses the strategies, technologies, and practices organizations use to manage customer relationships and automate marketing interactions throughout the customer lifecycle. Modern CRM platforms combine customer data management, marketing automation, and engagement tools to deliver personalized experiences, drive customer retention, and maximize lifetime value through data-driven marketing campaigns and automated workflows.
Examples
Klaviyo for e-commerce marketing automation and customer engagement
Mailchimp for email marketing and audience management
ActiveCampaign for marketing automation and customer experience
Braze for mobile-first customer engagement
Salesforce Sales Cloud for enterprise sales management
HubSpot CRM for marketing and sales alignment
Microsoft Dynamics for integrated business operations
