Customer Data Platform (CDP)
A Customer Data Platform is a packaged software solution that creates a persistent, unified customer database accessible to other systems. CDPs collect customer data from multiple sources, clean and unify the data into individual customer profiles, and make this data available to other marketing systems and analytics tools.
Definition
A Customer Data Platform is a packaged software solution that creates a persistent, unified customer database accessible to other systems. CDPs collect customer data from multiple sources, clean and unify the data into individual customer profiles, and make this data available to other marketing systems and analytics tools.
Examples
Segment for customer data infrastructure
mParticle for mobile-first customer data
Tealium for enterprise customer data management
