Creative Terms
Display Advertising
Display advertising encompasses visual ad formats including images, animations, and rich media that appear on websites, mobile apps, and social media platforms. These ads can range from standard banner ads to more interactive rich media formats, targeting users based on demographics, interests, and behaviors.
Definition
Display advertising encompasses visual ad formats including images, animations, and rich media that appear on websites, mobile apps, and social media platforms. These ads can range from standard banner ads to more interactive rich media formats, targeting users based on demographics, interests, and behaviors.
Examples
Banner ads on news websites
Rich media expandable ads
Responsive display ads that adapt to different placements
