Visual Identity
Visual identity encompasses all the visible elements of a brand, including its logo, color palette, typography, imagery style, and design system. In advertising, it provides the visual framework that makes a brand instantly recognizable and distinguishable from competitors while communicating brand values and personality through design.
Definition
Visual identity encompasses all the visible elements of a brand, including its logo, color palette, typography, imagery style, and design system. In advertising, it provides the visual framework that makes a brand instantly recognizable and distinguishable from competitors while communicating brand values and personality through design.
Examples
Distinctive logo treatments and lockups
Brand-specific color combinations and gradients
Custom typography and iconography systems
