Branding
Branding is the comprehensive process of creating, developing, and maintaining a distinctive identity for a product, service, or company. It encompasses all elements that shape how a brand is perceived, including visual identity, messaging, values, and customer experiences.
Definition
Branding is the comprehensive process of creating, developing, and maintaining a distinctive identity for a product, service, or company. It encompasses all elements that shape how a brand is perceived, including visual identity, messaging, values, and customer experiences.
Examples
Developing comprehensive brand guidelines for consistent visual presentation
Creating distinctive tone of voice documentation for content creators
Establishing unique brand positioning in competitive markets
