Brand Positioning
Brand positioning is the strategic process of establishing a distinct and valuable place for a brand in the minds of target customers relative to competitors. It defines how a brand differentiates itself through its unique value proposition, benefits, and attributes to occupy a meaningful and defensible market position that resonates with its target audience.
Definition
Brand positioning is the strategic process of establishing a distinct and valuable place for a brand in the minds of target customers relative to competitors. It defines how a brand differentiates itself through its unique value proposition, benefits, and attributes to occupy a meaningful and defensible market position that resonates with its target audience.
Examples
Defining unique value proposition in crowded market
Repositioning brand for new audience segments
Establishing premium positioning through quality focus
Differentiating through innovation or heritage
