Brand Strategy
Brand strategy is a comprehensive, long-term plan that defines how a brand will develop and express itself to build meaningful connections with its audience. It encompasses the brand's purpose, values, personality, positioning, and expression across all touchpoints to create a cohesive and compelling brand experience that drives business growth.
Definition
Brand strategy is a comprehensive, long-term plan that defines how a brand will develop and express itself to build meaningful connections with its audience. It encompasses the brand's purpose, values, personality, positioning, and expression across all touchpoints to create a cohesive and compelling brand experience that drives business growth.
Examples
Developing a brand purpose that resonates with target audiences
Creating consistent brand experiences across channels
Defining brand architecture for product portfolio
Establishing brand voice and visual guidelines
