Whitelisting
Whitelisting is a social media advertising practice where creators grant brands permission to run paid ads through their social media accounts, enabling brands to leverage the creator's authentic voice and engaged audience while maintaining control over ad spend and targeting. This approach combines the credibility of influencer content with the scale and optimization capabilities of paid social advertising.
Definition
Whitelisting is a social media advertising practice where creators grant brands permission to run paid ads through their social media accounts, enabling brands to leverage the creator's authentic voice and engaged audience while maintaining control over ad spend and targeting. This approach combines the credibility of influencer content with the scale and optimization capabilities of paid social advertising.
Examples
Running dark posts through influencer accounts
Scaling top-performing organic content as paid ads
Creating custom audiences from creator engagement
A/B testing creator content variations
Best Practices
- ✓Establish clear terms and permissions
- ✓Maintain creator's authentic voice
- ✓Test multiple creator partnerships
- ✓Monitor performance metrics closely
- ✓Optimize targeting and creative mix
