Conversion Rate Optimization (CRO)
Conversion Rate Optimization is a data-driven methodology for analyzing and improving advertising creative and user experience to increase the percentage of users who take desired actions. CRO involves systematic testing of creative elements, messaging, calls-to-action, and user flows to identify and implement changes that drive higher conversion rates.
Definition
Conversion Rate Optimization is a data-driven methodology for analyzing and improving advertising creative and user experience to increase the percentage of users who take desired actions. CRO involves systematic testing of creative elements, messaging, calls-to-action, and user flows to identify and implement changes that drive higher conversion rates.
Examples
Testing different CTA button placements and copy
Optimizing ad copy and value propositions based on performance data
Refining visual hierarchies to emphasize key conversion elements
Implementing multivariate tests of creative components
