Landing Page Optimization (LPO)
Landing Page Optimization is the systematic process of enhancing landing page elements to improve conversion rates after users click on ads. It involves analyzing user behavior, testing page layouts, refining messaging hierarchies, and streamlining conversion paths. LPO focuses specifically on aligning landing page experiences with ad creative promises and reducing friction in the conversion journey.
Definition
Landing Page Optimization is the systematic process of enhancing landing page elements to improve conversion rates after users click on ads. It involves analyzing user behavior, testing page layouts, refining messaging hierarchies, and streamlining conversion paths. LPO focuses specifically on aligning landing page experiences with ad creative promises and reducing friction in the conversion journey.
Examples
Restructuring page layouts to prioritize key benefits and CTAs
Testing different headline variations to improve click-through rates by 25%
Reducing form fields from 8 to 4 fields to increase form completions by 40%
Adding social proof elements leading to 15% higher conversion rates
Optimizing form fields and checkout flows to reduce abandonment
Testing different social proof placements and formats
