Customer Lifecycle
The customer lifecycle represents the complete progression of stages in the relationship between a customer and a business, from initial awareness through purchase, usage, and ongoing engagement. It encompasses all interactions and touchpoints, helping businesses understand and optimize the entire customer experience to maximize lifetime value.
Definition
The customer lifecycle represents the complete progression of stages in the relationship between a customer and a business, from initial awareness through purchase, usage, and ongoing engagement. It encompasses all interactions and touchpoints, helping businesses understand and optimize the entire customer experience to maximize lifetime value.
Examples
Mapping customer touchpoints across lifecycle stages
Developing stage-specific engagement strategies
Measuring and optimizing lifecycle metrics
Creating personalized experiences for each stage
